For SugarMeSomething, a handmade sugar scrub small business, I created lo-fi wireframes mapping out the core pages of their site: a product shop, workshops listing, an articles section, and a featured product landing page.
Without an existing brand identity to work from, I made early visual decisions around color and texture that fit the concept I had in mind, a soft, feminine palette that felt right for the product. The articles section doubles as a blog, giving the owner a space to write alongside the shop, which felt like a natural fit for a brand built around a personal craft.
The layouts focused on establishing content hierarchy and page structure, keeping the focus on how a user would actually move through the site before any further visual refinement.
